Are You Goal Setting With Quick Wins?

A few years ago, I set a goal so big it made my stomach turn.

Twelve months. Triple revenue. New offers. New hires. New systems.
It felt bold. Ambitious. Inspiring. I even bought a whiteboard for it.

Three months later, that whiteboard was in the garage—and I was still in the same chair, solving the same problems.

I wasn’t lazy. I wasn’t unfocused.
I just learned something most business owners figure out eventually: 12-month goals are too long, too abstract, and too disconnected from the day-to-day chaos of running a real business.

That’s why I threw the annual plan in the bin. And started working in blocks—30, 60, 90, and 180 days.

It changed everything.

30 days: One win. One focus. One shift.

In 30 days, you don’t change your whole business. You change your energy.

This is your sprint. A tight window to get one clear result:
Send the proposal. Hire the assistant. Launch the landing page. Clean up the CRM.

It’s not about being perfect. It’s about being in motion.

Because when you move, clarity follows. And clarity creates confidence.

Why quick wins matter more than you think

Quick wins are underrated. They aren’t just nice moments—they're the spark that lights the fire.

A fast win builds momentum. It gives your team belief. It gives you belief. It reminds everyone that progress is possible, and that results don’t always have to take months. One small domino falling early often sets off a much bigger chain reaction than you'd expect.

If you’re stuck, don’t overthink your next move. Pick something small, but meaningful—and finish it fast.

60 days: Systemise the win

Momentum is fragile. If you don’t build structure around success, it fades.

The 60-day mark is about support:

  • Turn what worked into a process

  • Assign ownership

  • Build rhythm

This is where you start stepping out of doing everything—and begin building a business that works without you holding the whole thing up.

90 days: The reset

This is the checkpoint. No more guessing, no more hoping.

Ask:

  • What worked?

  • What didn’t?

  • What needs to stop or shift?

Most businesses fail here—not because the goals are wrong, but because they never stop long enough to check if they’re still going the right way.

90 days gives you that pause. That breath. That fresh look.

It’s where real strategy begins.


180 days: Time to go deeper

This is your season. Six months is long enough to rebuild a part of your business completely.
Not everything—just one part.

Pick the shift that matters most:

  • Leadership team development

  • Financial structure overhaul

  • Time management structure

Six months of focused, intentional work in one area beats scattered effort across ten.

Trust me—this is where the big wins live.


What changed when I worked this way?

I stopped treating planning like a motivational ritual.

And started treating it like a discipline.

I didn’t always hit the target—but I always knew where the target was.
I didn’t always feel in control—but I always had a clear next step.
I didn’t always feel “ready”—but I always felt real.

Annual goals made me feel like I was building something far away.
These blocks?
They make me feel like I’m building something now.

And at the end of the day, that’s what business is:
One clear decision. One sprint. One review. One reset.

Then? You go again.

Nick Psaila
Upcoach

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